You can create coupons and discount codes to save money with your online store. But how do you manage these items when they're set up? Being able to track discounts is one of the most important things you should do before you set up your store. There's a lot of information involved in discount management, and it can be easier with a visual interface, like Shopify's. This post will walk you through how to set up Discount Codes and Coupons in Shopify.
What are Shopify discount codes?
Shopify discount codes are special codes that you can use to get discounts in your online store. Discounts are a great way to boost sales and make more money, so it's important that you know how to set them up.
Different types of discounts:
Bundled discount: A bundled discount is when the product comes with a free item, such as a free shipping offer or a free gift with purchase. Bundle discounts are usually only available for certain products and don't last long, so don't expect them to be available forever.
SKU discount: SKUs are short for stock keeping units, which are groups of items that have the same price but different prices for each item within the group. For example, if you sell two items at $10 each and one item at $15 and another item at $20, those three items would all be SKUs because they share one SKU price ($10).
One-time discount: A one-time discount is when someone buys something from your store and receives an immediate benefit from doing so — such as free shipping or free gifts with purchase (GWP). It is an effective way to offer discounts on a single item, or it can be used in conjunction with other codes to create a sale during certain times of the year. Take advantage of this option when you have a limited number of units available and need to sell out quickly.
How to set up discount codes and coupons in Shopify
Setting up discount codes and coupons in Shopify is not only easy, but it's also an effective way to increase your sales.
To get started, log in to your Shopify account and navigate to the My Products page.
Click on the Discount Codes tab and you'll see a list of available discount codes that you can apply to products.
You can use these codes for free or paid products by simply entering them into the Discount Code field on the Product Details page for each product. You'll also be able to see how many people have purchased each code when you view sales reports later on.
To add a new discount code or coupon, click "Add" next to any of the existing ones and fill out the required information:
- Enter the discount code or coupon name (and any required keywords)
- Enter the expiration date and time
- Enter your shopify email address where customers will receive notifications about discounts and sales. This is not necessary for most discounts, but for some it's required.
- Enter the discount percentage (e.g., 10%)
In some cases, you'll also need to enter a message that's displayed on checkout pages when users apply your discount code or coupon. You can use custom HTML tags in Shopify's system variables editor to tell customers about specials like this.
The difference between Shopify's automatic discounts vs manual discounts
Shopify has a few different discount codes and coupon codes. The difference between Shopify's automatic discounts vs manual discounts is that the automatic ones are based on time, whereas manual discounts are tied to the current date.
These are set up in the same way as other promotions, as long as you have the right data fields in your store. You can use Shopify's coupon code generator to create a discount code for yourself or your business if you don't already have one.
You'll need to manually enter your discount into each product page, which can be done by clicking on "Add Discount Code" under Manage Products at the bottom of any product page.
How to create a coupon for specific customers
Coupon codes can be used to give customers a discount on their order. To create a coupon code for specific customers, you need to go to the “Coupons” section of your Shopify admin area and click “Add Coupon Code”.
If you want to offer different discounts to different customers, you should create separate coupon codes for each customer group.
This is how to create a coupon for specific customers:
- First, you need to go to your Shopify account and click on “Sales” in the top navigation bar.
- Once there, click on “Coupons” under the “Sales” heading.
- You will see a dropdown menu that says “Add Coupon.” Click on it to open up your coupon creation options.
- You can now choose which product or service you want to offer a discount for, as well as how much of a discount you want to offer (10% off, 20% off, etc.). You can also add a description of what the discount is for (e.g., 5% off).
- If there are any discounts already available for this product or service, you can use them instead of creating new ones by clicking on one of those options instead of creating a new one yourself (that way it will automatically deduct that amount from any future purchases made using that coupon).
How to add a fixed amount of money off a cart discount total
To add a fixed amount off a cart discount total, you can either add a discount field at the checkout page and set the value to a specific number (for example, $10 off) or use the Bulk Discounts feature. When using Bulk Discounts, you can set up an additional discount code for each product in your cart that is applied automatically when you reach that product in your cart.
The trick to adding a fixed amount of money off your cart is to split up the discount in different increments. For example, if you're selling a $5 item, and you want to offer free shipping on orders over $50, you could treat it like this:
"Your order will be shipped for $5 today and charged that amount plus 15% of whatever else you order today. If your order is $80, then the total charge for shipping will be $8.00."
This way, if someone buys more than one item from your store and signs up for free shipping, their total cost will be discounted by 15% rather than 10%, which gives them a better deal than someone who orders one item with free shipping.
How to use discount codes on the checkout page
There are several ways to use discount codes on your checkout page.
The simplest way is to enter a discount code in the "Enter a coupon" field and apply it to the order total. The discount will be automatically applied when you process the order.
If you're not sure how to add a coupon code, or if you want more control over how it applies to your order, you can also enter the code manually in the "Enter a coupon" field and apply it that way.
Once you've entered or imported a discount code, it will be listed in the order confirmation email that's sent out immediately following the order's completion.
If you're using a coupon code on your checkout page, it has to be entered manually by the user. If you're using a link to enter a coupon code (instead of entering it yourself), make sure that the link is clickable. Otherwise, people won't be able to use it!
And that's it — you should now be able to set up your own discount codes and coupons in Shopify. Using discount codes and coupons can be a really powerful way of drawing new customers to your store, particularly if you offer discounts on expensive products. But don't just stop there — find ways to build up your email list, and make sure that you're keeping track of how effective your discount codes are for your business.
Now, you have the power to offer discounts and coupons to your customers. This way, you can drive sales for a low-key event or during a slow time of year. Just make sure that you're clear about the terms and promotions attached to each coupon so that everyone's happy when the sale is over.